Privacy Policy

Last updated: June 2026

99Birds ("99Birds", "we", "us", or "our") operates the website 99birds.com and provides influencer marketing services to brands and creators. We are committed to protecting your personal data and respecting your privacy in accordance with the Digital Personal Data Protection Act, 2023 and other applicable Indian law. This Privacy Policy explains what data we collect, how we use it, and the choices you have.

1. Information we collect

We collect information you choose to provide and limited data generated automatically when you use our website.

Information you provide

• Brand enquiries: name, company name, email address, phone number, monthly marketing budget range, and the contents of your message.
• Creator applications: name, email address, phone number, social media handle, follower range, content category, and city.

Information collected automatically

• Basic technical data such as your device type, browser, and pages visited, where website analytics are enabled. We do not use this to identify you personally.

2. How we use your information

• To respond to your enquiry or creator application and communicate with you about it.
• To provide, manage, and improve our influencer marketing services.
• To match creators with suitable brand collaborations, where you apply as a creator.
• To maintain the security and performance of our website.
• To comply with legal obligations.

We rely on your consent (given when you submit a form) and our legitimate interest in operating our business as the lawful bases for processing.

3. Cookies

Our website uses only the minimum cookies required to function and, where enabled, basic analytics. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

4. Sharing and disclosure

We do not sell your personal data. We may share it only with:

• Trusted service providers (for example, email delivery, hosting, or analytics) who process data on our behalf under appropriate safeguards.
• Brands or creators, only where necessary to facilitate a collaboration you have engaged us for.
• Authorities, where required by law or to protect our legal rights.

5. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described above, to comply with legal obligations, or to resolve disputes. When no longer required, data is securely deleted.

6. Data security

We apply reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, or disclosure. No method of transmission over the internet is fully secure, and we cannot guarantee absolute security.

7. Your rights

Subject to applicable law, you have the right to access, correct, or request deletion of your personal data, to withdraw consent, and to raise a grievance about how we handle your data. To exercise any of these rights, contact us using the details below.

8. Children's privacy

Our website and services are not directed at individuals under the age of 18, and we do not knowingly collect their personal data.

9. Third-party links

Our website may link to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to read their policies.

10. Grievance & contact

For any questions or to exercise your rights, contact our Grievance Officer:

99Birds
JMD, Sector 15 Part 2, Gurugram 122001 (Hr.), India
Email: vanshika@99birds.com
Phone: +91 99718 65134

11. Governing law

This Privacy Policy is governed by the laws of India. Any disputes are subject to the exclusive jurisdiction of the courts at Gurugram, Haryana.

12. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with a revised "Last updated" date.