Case studies

Proof, not promises.

Real campaigns, real creators, real numbers. A selection of the brand work we've run — the strategy, the roster, and what it delivered.

4
Flagship campaigns
10M+
Combined reel views
50+
Creators activated
LifestyleFunnyFashionAITravel

Honasa Consumer

A performance-first, trend-led content push across Honasa's beauty and personal-care portfolio (Aqualogica, Dr. Sheth's, The Derma Co and more). Fifty creators ran relatable, hook-led storytelling spanning lifestyle, fashion, comedy and AI-led product skits, all built for recall and virality.

5.78M+
Views
9,852+
Comments
50
Creators
RegionalBeautyPerformance

Indica Easy Hair Color

A five-state regional reel campaign for Indica's shampoo-based easy hair color, with creators producing native-language content across Maharashtra, Telangana, Karnataka, Tamil Nadu and West Bengal. Telangana and Maharashtra drove the strongest engagement, confirming where the message landed hardest.

4.44M
Views
1.8M
Reach
113K
Likes
22,919
Shares
5,050
Comments
2,020
Saves

Top-performing markets: Telangana & Maharashtra

TechAudioCreator-led

pTron

A creator-led push for pTron's audio and wearables line (open-ear buds and smart audio glasses), pairing mid-tier lifestyle creators for authentic, in-context product storytelling.

Tushara
52K followers · 65K avg views
1.95%
Eng. rate
Sahil Dixit
15K followers · 31K avg views
2.12%
Eng. rate
Absher Hamid
36K followers · 40K avg views
1.85%
Eng. rate
Saurabh
49K followers · 32K avg views
1.97%
Eng. rate

Creator-level reach shown. Campaign-level totals available on request.

AutomotiveGlobalCreator-led

Shell Helix & Rimula

🇩🇪
From India to Germany

A creator was flown to Hamburg for an exclusive orientation at the Shell Technology Centre (Sept 2025), turning a product launch into a global brand moment.

An awareness campaign for Shell's newly launched engine oil, run with automotive and regional creators. The standout: one creator represented India on a multi-day trip abroad, showing how far creator partnerships can travel when a brand backs the voice.

Shamsher
272K followers · 137K avg views
4.39%
Eng. rate
Jaspal Singh
307K followers · 150K avg views
0.72%
Eng. rate
Chidam Baraselvanm
135K followers · 70K avg views
1.78%
Eng. rate
Sagar Patil
81K followers · 50K avg views
1.79%
Eng. rate

Creator-level reach shown. Campaign-level totals available on request.

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